At this point in the ‘social web’ era, we should all understand the value and potential that is inherent in meeting new people. In fact, we believe being a good connector carries even more weight.

However, we’re here to change the minds of those who think making an intro is as simple as hastily sending an email introducing two unsuspecting friends who seem like they ought to connect.

When you write an email to introduce two people who don’t know each other, you are effectively putting your trust to the test with each person. Your reputation is on the line. The less you adhere to Fred Wilson‘s ‘Double Opt-In Introduction‘ philosophy, the more you stand to lose.

EMAIL INTRODUCTION ETIQUETTE

Before you introduce two people who don’t know each other, ask each person for permission to intro the other person to him/her. This way, your email won’t blindside either person and put one (or both) of them on the spot. Doing this the wrong way even once can put you on icy waters.

It is very important to show your respect for others’ time.

HOW TO MAKE AN EMAIL INTRO  

We’re trying to simplify the introduction process as much as possible here at Hashable. As an example, let’s say Katie Felten asked me if I could intro her to my friend Rachel Sklar. After I get Rachel’s permission to intro Katie to her, I can open the app and get right to it. First, I go to my Contacts and tap on Katie’s name. Next, I tap the Introduce button at the top of the screen.

Since I want to make the introduction over email, I’ll choose email when prompted. Next, Hashable asks me who I want to introduce Katie to. So, I will type in Rachel’s name and tap her name from the contacts list.

We can then write a message to Katie and Rachel by tapping the optional note button. If you don’t write a note, Hashable will auto-generate a message for you here. While this makes it faster to introduce them, I think it is almost always best to include a note explaining the purpose of why you thought they should connect.

Then, all you have to do to make your introduction official is to press “Send” at the bottom of the screen. There you have it! Hashable will also save this intro for you.

CLOSING THOUGHTS

It is important to treat every introduction you make with care. Your attention to detail will say a lot about you to those whom you introduce. Treating each person’s time with respect and including a note about each person in your email (along with a clear statement of the purpose/nature of your introduction) will put you on the fast track to becoming a well-respected connector.

*What tips do you have for making better introductions?